For a limited time throughout the fall season, bumble & butter introduced a set of savory granola products that show how it sets itself apart with products that embrace unique flavors and are baked with local, grass-fed butter.
The savory granolas in Black Truffle and Sweet Potato offered an entirely new way to experience granola, which typically comes in sweet flavor profiles and incorporates dried fruits, berries, chocolate and other indulgent additions. While the Black Truffle granola was accented with truffle honey from NYC's The Truffleist, the Sweet Potato granola was paired with warming cinnamon and ginger.
With many health-conscious consumers looking to reduce their intake of sugar, they are turning to savory breakfast choices and on-the-go snacks that offer new flavor experiences that won't leave them craving familiar sweet flavors.
Savory Buttery Granolas
bumble & butter's Savory Granola is Baked with Grass-Fed Butter
Trend Themes
1. Savory Granolas - Creating savory granola products offers a unique and innovative twist on a traditionally sweet snack.
2. Health Conscious Snacks - Developing on-the-go snacks that cater to health-conscious consumers seeking new flavor experiences presents an opportunity for disruptive innovation.
3. Alternative Breakfast Choices - Providing breakfast options that go beyond the traditional sweet flavors and incorporate savory ingredients can tap into a growing demand for variety and uniqueness.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the development of savory granola products to cater to consumers looking for alternative snack options.
2. Health and Wellness - The health and wellness industry can capitalize on the trend of health-conscious consumers seeking savory snacks by offering nutritious and flavorful options.
3. Breakfast and Cereal - The breakfast and cereal industry can innovate by introducing savory granola products to diversify their offerings and meet the changing preferences of consumers.