Mercedes-Benz has recruited British designer Saul Nash for its newest esports-focused collection inspired by "performance, passion, and technology." The collection comprises a reversible sports jacket and a long-sleeved T-shirt that are the ultimate comfort pick for automotive enthusiasts, gamers, and athletes alike. The jacket is made from recycled polyester and boasts a lilac and blue mesh pattern on the lining, while the Mercedes-Benz and SK Gaming logos are embroidered on the chest area in contrasting colors.
On the other hand, the long sleeve shirt is made with colored mesh inserts, thumb loops, a high-closing collar, and a half zip closure for peak performance and comfort.
"Every collaboration gains from new impulses, and we are all the more pleased that together with Saul Nash, we have succeeded in creating a new connection between the worlds of fashion and Esports. With this exclusive collection, we want to appeal not only to Esports enthusiasts but also to our customers and fans who value an active lifestyle that is functional in everyday life while exuding a modern look," said Julia Hofmann, Mercedes–Benz’s Head of Brand Collaborations.
Luxe Esports Merchandise Capsules
Mercedes-Benz Launches an Esports Collection with Saul Nash
Trend Themes
1. Esports-focused Collections - Collaborations between fashion and esports brands lead to the creation of merchandise collections for gaming enthusiasts and athletes.
2. Sustainable Esports Merchandise - Esports merchandise developed from sustainable materials and ethical manufacturing processes to meet the increasing demand for eco-friendly products among consumers.
3. Tech-inspired Apparel Design - Collaborations between apparel designers and technology brands create fashion collections with modern, functional looks for everyday wear.
Industry Implications
1. Esports - Esports industry could utilize the growth of sustainable merchandise and tech-inspired apparel designs to keep up with the desires of the modern consumer market.
2. Fashion - Fashion industry can leverage collaborations with tech and gaming brands to create merchandise collections that appeal both to gamers and fashion enthusiasts.
3. Automotive - The automotive industry may explore collaborations with esports and tech brands to create merchandise collections that cater to modern consumers' interests and lifestyle.