Running sneaker experts Saucony returns with another food-inspired sneaker with the introduction of the 'Saucamole' shoe -- it takes on the Shadow 6000 sneaker model as the structural foundation. The sneakers celebrate avocado toast and it translates through the tonal colorway, the sneaker's special name, and through some subtle branding accents through the uppers.
At the tongue tab, there is the label's logo complete in an avocado shape to correlate to the overarching theme. The brand previously celebrated foods such as butter, burger, astronaut ice cream, Irish coffee, Pumpkin spice, bacon and eggs, and more. The uppers showcase a blend of leather and hairy suede materials in green and brown as a nod to avocado toast. It sits on top of a white midsole foundation as a clean contrasting finish.
Guacamole-Inspired Sneakers
Saucony's 'Saucamole' Sneaker Takes the Shadow 6000 as the Foundation
Trend Themes
1. Food-inspired Sneakers - Creating sneakers inspired by popular food items opens up opportunities for unique collaborations and limited edition releases.
2. Tonal Colorways - Designing sneakers with tonal colorways allows for customization and personalization that appeals to sneaker enthusiasts.
3. Subtle Branding Accents - Incorporating subtle branding accents on sneakers adds a touch of uniqueness and style that differentiates them from other models.
Industry Implications
1. Fashion - The fashion industry can explore collaborations between sneaker brands and food brands, creating limited edition sneakers that resonate with consumers.
2. Sportswear - Sportswear brands can leverage food-inspired sneaker designs to create a unique selling point that appeals to athletes and sport enthusiasts.
3. Streetwear - Streetwear brands can capitalize on the trend of tonal colorways and subtle branding accents to create sneakers that align with the streetwear aesthetic.