London-based fashion label Satta unveils its latest offerings for Spring/Summer 2018. The label draws a strong influence from its own founder Joe Lauder. Specifically, from Lauder's past careers working as a gardener and a woodworker. This heritage concept is translated through the silhouettes that surround elements of workwear. There are a range of chore jackets and carpenter trousers in Satta's latest seasonal series.
The workwear-inspired pieces all boast a muted color palette, similar to the aesthetic that Satta often delivers. Some other items from the range incorporate Satta's close relation to the natural world and its spirit -- referenced through graphic t-shirts, shorts, and button ups crafted from hemp materials. The collection's lookbook was shot by Lola Paprocka and Pani Paul and the pieces will be available online at Satta and other select stocklists.
Workwear-Inspired Collections
The Satta SS18 Collection Draws Inspiration From Joe Lauder's Past
Trend Themes
1. Heritage Workwear-inspired Fashion - Opportunity for sustainable, ethically-sourced and locally-produced workwear-inspired collections combining traditional materials with modern design.
2. Eco-friendly Hemp Clothing - Innovation potential exists in sourcing alternative sustainable materials like plant-based fabrics and fibers, and creating eco-friendly clothing options.
3. Nostalgic Clothing Lines - Creating clothing collections inspired by nostalgic or sentimental themes, like the heritage of the brand's founder, can be a powerful branding tool and drive customer loyalty.
Industry Implications
1. Fashion - The fashion industry can incorporate eco-friendly and sustainable materials in creative ways and uses 'heritage workwear' as a trend.
2. Manufacturing - Good opportunity for ethical and eco-friendly manufacturers to create workwear-inspired garments using sustainable materials and processes.
3. Marketing & Advertising - Opportunity for marketing and advertising agencies to work with brands on creating effective nostalgic branding strategies based on brand heritage and past.