Disheveled Purple 'Dos

The Mario Testino Shoots Sasha Pivovarova for V Magazine

These wild shots of uber hot model Sasha Pivovarova for V Magazine turn what would usually be considered a “bad hair day” by most into a badass pictorial.

The shots consist of both indoor and outdoor shots of Pivovarova in a bevy of wildly colored and styled wigs. These pictures of Sasha Pivovarova for V Magazine were taken by photographer Mario Testino and the chemistry between the two of them is palpable.

Implications - xx
Not only is this shoot extra fierce because of the use of model Sasha Pivovarova, but its appearance in V Magazine makes it extra fashion-forward. I am a huge fan of the use of both indoor an outdoor shots within each of these captures and I can bet I'm not alone!
Trend Themes
1. Wild Colored Wigs - The trend of wearing brightly colored wigs for fashion photo shoots or everyday wear could disrupt the traditional hair industry by creating a new niche market for wig manufacturers and retailers.
2. Indoor-outdoor Photography - The trend of indoor-outdoor photography could create a new opportunity for photography equipment manufacturers and retailers to develop specialized equipment for photographers who want to seamlessly capture both indoor and outdoor shots.
3. Bad Hair Day Fashion - The trend of styling hair to look like a 'bad hair day' could disrupt the beauty industry by offering a new style that goes against traditionally sleek and polished looks.
Industry Implications
1. Wig Manufacturing and Retail - The wig manufacturing and retail industry could benefit from the trend of wearing wild colored wigs for fashion photo shoots or everyday wear by marketing to a new target audience.
2. Photography Equipment Manufacturing and Retail - The photography equipment manufacturing and retail industry could benefit from the trend of indoor-outdoor photography by developing specialized equipment for photographers who want to seamlessly capture both indoor and outdoor shots.
3. Beauty Products Manufacturing and Retail - The beauty products manufacturing and retail industry could be disrupted by the trend of styling hair to look like a 'bad hair day' by creating new products and services that cater to this new style trend.

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