The Sara Phillips Fall 2010 Lookbook is all about being clean, simple and fashionable for the season. Shot by photographer Trish Lee and styled by Ryan Lobo, the looks include neutral blazers, sweater dresses, leggings and simple tanks.
Featuring model Michelle Hughes against a plain white backdrop, the style is casual and very relaxed. The Sara Phillips Collection is definitely picking up speed in Hollywood so I suggest you check it out.
Implications - Consumers respond more favorably to simplistic designs in comparison to complex designs because they require very little cognitive effort in order to engage with the actual product. As such, a corporation may increase the appeal of a product if they can manage to simplify its design.
Simplistic Fall Fashion
Sara Phillips Fall 2010 Lookbook is Clean & Neutral
Trend Themes
1. Simplistic Designs - Opportunity for corporations to increase product appeal by simplifying design.
2. Neutral Fall Fashion - Rise in popularity of neutral, clean fashion for the fall season.
3. Relaxed Casual Style - Growing demand for casual and relaxed fashion styles.
Industry Implications
1. Fashion - Opportunity for clothing brands to capitalize on the trend of simplistic fall fashion.
2. Photography - Opportunity for photographers to capture the essence of simplistic designs in their fashion shoots.
3. Retail - Opportunity for retailers to promote and sell products that align with the trend of relaxed casual style.