The simplicity of the Saqqara SS14 ad campaign does justice to the beauty of the raw diamonds that make up the jewelry line on display. Although clearly full of luxury and glamor, there is also an understated beauty that can only be accentuated in such a studio photoshoot as this. Not to mention that the model's barely-there makeup look by Jo Frost and easy locks does the trick as well.
The Saqqara SS14 ad campaign was shot by photographer Kate Martin. It stars Ukrainian model Alla Kostromichova. The brunette beauty is clad in a range of black and white outfits by Rachel Bakewell that allow the gems to shine even brighter. Although the looks are overall very feminine and sophisticated, the accessories could easily be dressed down for a more bohemian look.
Raw Diamond Jewelry Ads
The Saqqara SS14 Campaign Stars Ukranian Model Alla Kostromichova
Trend Themes
1. Raw Diamond Jewelry - The trend of using raw diamonds in jewelry designs presents an opportunity for disruptive innovation in the luxury jewelry industry.
2. Simplistic Ad Campaigns - The trend of simplistic ad campaigns that accentuate the beauty of luxury products presents an opportunity for disruptive innovation in the luxury fashion and advertising industries.
3. Minimalist Makeup - The trend of minimalist makeup in fashion photography presents an opportunity for disruptive innovation in the cosmetics and beauty industries.
Industry Implications
1. Luxury Jewelry - The luxury jewelry industry can explore the use of raw diamonds in their designs to attract customers who value unique and unconventional jewelry pieces.
2. Luxury Fashion - The luxury fashion industry can explore simplistic ad campaigns that emphasize the beauty of their products to attract customers who value minimalism and sophistication.
3. Cosmetics and Beauty - The cosmetics and beauty industry can explore the trend of minimalist makeup in fashion photography to attract customers who value natural beauty and simplicity.