Like a game of Risk, the Santa Casa de Misericordia de Sao Paulo ad campaign outlines an invasion tactic that is more deadly than it first appears. Instead of traditional militia attempting to conquer a new country, the print ads illustrate an attack on health. Cigarette, smoke and tobacco launch everything they have on a person's heart, brain and lung in order for a fatal take over.
Conceived and executed by the Young and Rubicam ad agency branch based in Sao Paulo, Brazil, the Santa Casa de Misericordia de Sao Paulo ad campaign was art directed by Felipe Pavani with creative direction by Rui Branquinh. The illustrations by Gabriel Bueno give new context to the dangers of smoking.
Carcinogen-Invading Ads
The Santa Casa de Misericordia de Sao Paulo Campaign Illustrates an Attack
Trend Themes
1. Anti-smoking Campaigns - Disruptive innovation opportunity: Develop creative and impactful ad campaigns that highlight the dangers of smoking to encourage smoking cessation.
2. Health Awareness Initiatives - Disruptive innovation opportunity: Create innovative initiatives and programs to raise awareness about the health risks associated with smoking and promote healthier lifestyles.
3. Graphic Illustration in Advertising - Disruptive innovation opportunity: Explore the use of visually striking and thought-provoking illustrations in advertising campaigns to convey powerful messages and capture audience attention.
Industry Implications
1. Public Health - Disruptive innovation opportunity: Develop innovative solutions and interventions to reduce smoking rates and improve public health outcomes.
2. Advertising and Marketing - Disruptive innovation opportunity: Embrace creative and unconventional approaches to advertising and marketing campaigns that effectively communicate health risks and drive behavior change.
3. Graphic Design - Disruptive innovation opportunity: Utilize graphic design techniques and visual storytelling to create compelling and impactful advertising materials that resonate with target audiences.