The Sandqvist x Polaroid 'Reframed' collection has been unveiled as a new collaboration between the two brands that delivers an eco-friendly range of accessories for everyday wear. The collection consists of four pieces in total including a backpack, tote bag, a bum bag and a camera strap, which are all crafted with post-consumer waste. This is part of the Sandqvist focus on sustainability and is sure to be appreciated by consumers seeking out a durable accessory option that isn't made with virgin materials.
The Sandqvist x Polaroid 'Reframed' collection highlights the camera brand's iconic color stripes of red, yellow and blue on each of the accessories, and will be for sale starting May 20th from both brands for consumers to pick up.
Collaboration Eco Camera Accessories
The Sandqvist x Polaroid 'Reframed' Collection is Functional
Trend Themes
1. Eco-friendly Camera Accessories - This trend offers disruptive innovation opportunities in the sustainable fashion industry by providing consumers with durable accessory options with a reduced carbon footprint.
2. Collaborative Sustainable Fashion Collections - This trend offers disruptive innovation opportunities by bringing together fashion brands with a focus on sustainability to create eco-friendly collections for consumers.
3. Post-consumer Waste Utilization - This trend offers disruptive innovation opportunities to create functional and fashionable products by utilizing post-consumer waste materials.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from eco-friendly and sustainable collaborations and product lines, catering to consumers seeking eco-conscious fashion options.
2. Consumer Electronics Industry - The consumer electronics industry can benefit from incorporating post-consumer waste materials into their product lines and providing eco-friendly and durable accessory options for electronics.
3. Sustainability Consulting Industry - The sustainability consulting industry can benefit from guiding companies towards utilizing post-consumer waste materials and creating eco-friendly collaborations and products.