Playfully Posed Menswear Lookbooks

The Sandor Lakatos SS15 Catalog Celebrates Style and Dance

The Sandor Lakatos SS15 lookbook is full of modern menswear looks that have been given a quirky twist thanks to a slew of playful poses. Granted, towards the end it becomes abundantly clear that these initial subtle stances are part of a larger dance. It does star ballet dancer Levente Bajari after all. His movements, which are both odd and graceful, accentuate similar traits in the fashion line being showcased itself.

Shot entirely in black and white by photographer Krisztian Eder, the Sandor Lakatos SS15 collection is monochromatic to begin with. Chock full of tailored pieces, it mixes fun graphic patterns in the form of tees and tanks to liven up the suits even more. Overall, the Sandor Lakatos SS15 collection is for youthful men.
Trend Themes
1. Quirky Menswear - Disruptive innovation opportunity: Create a line of menswear that combines traditional tailoring with playful and quirky elements.
2. Playful Poses - Disruptive innovation opportunity: Develop a marketing campaign that utilizes playful poses to showcase clothing in a unique and engaging way.
3. Monochromatic Fashion - Disruptive innovation opportunity: Design a collection of monochromatic clothing that incorporates bold graphic patterns to add visual interest.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new ways to incorporate playfulness and uniqueness into men's fashion.
2. Photography - Disruptive innovation opportunity: Experiment with new techniques and concepts in fashion photography to create captivating visuals.
3. Marketing - Disruptive innovation opportunity: Utilize creative and unconventional poses in marketing campaigns to attract attention and differentiate from competitors.

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