The Sandor Lakatos campaign for Fall/Winter 2015 celebrates a bold and fearless vision of beauty. Instead of recruiting a young face to represent his label, the Hungarian menswear designer works with an elderly subject, model Andras M. Kecskes to showcase his latest range.
Highlighting a mix of sculptural and exaggerated silhouettes, the latest Sandor Lakatos campaign is anything but traditional. Elderly model Andras poses in Op Art themed textile prints and origami-inspired garments with a 3D feel while expressing himself through a series of carefree movements.
Challenging social perceptions that relate to beauty, this advertorial proves that being young is a state of mind and not linked to age. This photoshoot's elderly subject is edgy and artistic, much like the conceptual menswear staples that he wears.
Edgy Elderly Marketing
The Latest Sandor Lakatos Campaign Features Challenges Beauty Ideals
Trend Themes
1. Ageless Beauty - There is an opportunity for beauty industries to embrace diversity and represent new forms of beauty beyond traditional stereotypes.
2. Silver Fashion - There is an opportunity for fashion industries to tap into the underrepresented market of elderly consumers who want to challenge traditional fashion norms.
3. Intergenerational Marketing - There is an opportunity for marketing industries to create campaigns that celebrate diversity, inclusivity and challenge social norms across all age groups.
Industry Implications
1. Beauty Industry - The beauty industry can explore innovative products and marketing campaigns that appeal to elderly consumers and reflect a more diverse and inclusive representation of beauty.
2. Fashion Industry - The fashion industry can create collections that cater to the underrepresented market of elderly consumers who want unique and edgy options beyond traditional designs.
3. Advertising Industry - The advertising industry can develop campaigns that promote diversity, challenge stereotypes and showcase innovative perspectives that appeal to all generations.