The new Sandinista 2011 Summer collection for men from the Japan-based fashion designer was recently unveiled. The collection takes on a very pretty but relaxed look with minimalist designs. The Sandinista 2011 Summer collection, also known as the 'Honor Student' collection, features a variety of basic pieces for the warm-weathered season, including tees, polos, shorts, pants, t-shirt button-ups and a series of baseball caps.
The entire collection has a very suburban feel to it. The clothes aren't overly embellished, adorned with vibrant patterns but still quite simple in their design. This collection is perfect for any male adolescent looking to spend his summer without school skateboarding or chillaxing with friends. The full Sardinista 2011 Summer collection can be viewed at the Sardinista website.
Subdued Suburban Styles
The Sandinista 2011 Summer Collection for Men Boasts Laidback Preppy Looks
Trend Themes
1. Minimalist Designs - Opportunity for disruptive innovation in creating minimalist clothing designs that appeal to the laidback style of suburban consumers.
2. Suburban Fashion - Opportunity for disruptive innovation in developing fashion lines that cater to the relaxed and comfortable aesthetic of suburban consumers.
3. Warm-weathered Basics - Opportunity for disruptive innovation in producing essential warm-weather clothing pieces that combine simplicity and functionality for a suburban lifestyle.
Industry Implications
1. Fashion Design - Opportunity for disruptive innovation in the fashion design industry by focusing on creating minimalist and comfortable clothing lines for suburban consumers.
2. Apparel Manufacturing - Opportunity for disruptive innovation in apparel manufacturing by incorporating the laidback style of minimalist suburban fashion into production processes and materials.
3. Youth Fashion - Opportunity for disruptive innovation in the youth fashion industry by providing trendy and comfortable clothing options that resonate with the suburban lifestyle of young consumers.