The Bangkok-based design firm Wide & Narrow recently developed chic and sustainable packaging for a Thai swimwear company called Sand & Salt. While the packaging is certainly minimalist, the soothing color palette and typewriter-style labeling convey the brand's roots as a laid-back men's lifestyle brand.
The packaging for Sand & Salt's e-commerce products consist of recyclable boxes stamped with the brand's name. Each garment is then fitted with a paper label in a soft color palette that "represents the time from sunset to sunrise and its reflection to the sea." These tags also feature the brand's circular landscape logo, which alludes to its Thai roots.
The minimalist packaging for Sand & Salt swimwear demonstrates how simple, yet contemporary designs can allow high-end products to speak for themselves.
Minimalist Swimwear Packaging
The Packaging for Sand & Salt Swim Trunks is Made to Be Recycled
Trend Themes
1. Sustainable Packaging - Designing chic and sustainable packaging is an opportunity for companies to reduce their carbon footprint.
2. Minimalist Design - Emphasizing minimalist design can result in an aesthetic that showcases the product and reinforces the brand's message.
3. Branding with Colors - Choosing a color palette that reflects the brand and its values can communicate a message and create a memorable identity.
Industry Implications
1. E-commerce - E-commerce businesses can benefit from sustainable and minimalist packaging to create a sense of authenticity and foster customer loyalty.
2. Fashion - Fashion companies can leverage sustainable packaging to align with ethical practices and attract eco-conscious consumers.
3. Design - Design firms can offer sustainable packaging services to companies looking to reduce their environmental impact and reinforce their brand message.