Los Angeles-based lifestyle brand, Sanctuary, recently expanded its product portfolio with the launch of the new Sanctuary Shoe collection. The foray is a milestone for the brand that previously only designed apparel.
The curated collection features versatile lines ranges from sandals, slides, wedges, kitten heels, mocs, and bootie -- all embodying a modern yet timeless aesthetic. Each piece was inspired by the slogan "if it makes you dance, then buy them," and each style was named after a specific type of dance step including the Sanctuary Cruise Platform Sandal, the Sanctuary Shag Mule, and the Sanctuary Strut Heels -- to name a few.
The Sanctuary shoe line is now available at Anthropologie and Nordstrom retailers.
Modern Dance-Inspired Footwear
The New Sanctuary Shoe Collection is Now Available at Nordstrom
Trend Themes
1. Modern Dance-inspired Footwear - Opportunity for footwear brands to tap into the trend of incorporating dance-inspired design elements into their products.
2. Versatile Shoe Collections - Opportunity for apparel brands to expand their product portfolio by introducing versatile lines of footwear to complement their clothing offerings.
3. Curated Shoe Collections - Opportunity for retailers to curate specialized collections of footwear that cater to specific themes, such as dance-inspired styles.
Industry Implications
1. Footwear - Disruptive innovation opportunities for footwear brands to create unique designs that merge fashion and dance-inspired elements.
2. Apparel - Disruptive innovation opportunities for apparel brands to diversify their offerings by expanding into the footwear market with versatile shoe collections.
3. Retail - Disruptive innovation opportunities for retailers to differentiate themselves by curating specialized shoe collections that cater to specific themes or inspirations.