Facebook's Keep it Local campaign promotes small business owners and is currently setting it's sights on San Diego's 'Loco' businesses.
According to the brief, 30-second ad, there's plenty of businesses in San Diego to go loco over. The ad introduces the viewer to a few of them, including a seamstress called Sew Loka, a boat with the name Gato Loco or Muay Thai coach, Eddie Loco. The fast-paced ad campaign also has features in Columbus, Nashville, Sacramento.
Each example provided enforces San Diego's energetic atmosphere and reminds visitors that visiting locally owned establishments provides an authentic opportunity for all. Each featured business contributes toward San Diego's unique personality, and Facebook's Keep it Local campaign aims to highlight that.
Local Californian Business Ads
Facebook's Keep it Local Features San Diego's 'Loco' Businesses
Trend Themes
1. Local Business Promotion - Facebook's Keep it Local campaign promotes small businesses, providing an opportunity to showcase and support local establishments.
2. Authentic Experiences - Highlighting locally owned businesses allows visitors to experience San Diego's unique personality and culture.
3. Energetic Atmosphere - The fast-paced ad campaign reflects San Diego's dynamic and vibrant environment, capturing the attention of potential customers.
Industry Implications
1. Marketing and Advertising - The Keep it Local campaign presents disruptive innovation opportunities in marketing and advertising strategies to promote small businesses effectively.
2. Tourism and Hospitality - Local business promotion through Facebook's campaign can revolutionize the way tourism and hospitality industries attract visitors by offering unique and authentic experiences.
3. Creative Services - The Keep it Local campaign provides an innovative platform for creative services, such as graphic design, video production, and storytelling, to showcase the uniqueness and vibrancy of local businesses.