The Samsung Art Store has announced a new collaboration with The Metropolitan Museum of Art, New York in a bid to bring a range of iconic artworks to owners of Samsung The Frame TVs. The collaboration will provide users with access to 38 artwork pieces to display in a digital manner on their TV from artists like Vincent Van Gogh, Edgar Degas and more. Users can enjoy a series of digital frames to go with the artwork to truly transform the television set into a work of art when not in use for streaming content.
Head of Global Licensing and Partnerships at The Met Josh Romm spoke on the museum's collaboration with the Samsung Art Store saying, "Our collaboration with Samsung activates this mission in a new and modern way, allowing consumers to enjoy iconic works from The Met’s collection at home. As users explore the selection and choose works to display, this program will create a new dialogue about art, creativity and technology."
Smart TV Museum Partnerships
The Samsung Art Store Has Collaborated with a New York Museum
Trend Themes
1. Smart TV Art Collections - The collaboration between the Samsung Art Store and The Metropolitan Museum of Art brings iconic artworks to Samsung The Frame TVs, transforming them into art pieces.
2. Digital Art Display - Users can access and display 38 digital artwork pieces on their Samsung The Frame TVs, enhancing the visual appeal of their television sets.
3. Art-technology Integration - The partnership between the Samsung Art Store and The Metropolitan Museum of Art creates a new dialogue about the intersection of art, creativity, and technology.
Industry Implications
1. Art Galleries and Museums - Art galleries and museums can explore opportunities to collaborate with technology companies to expand their audience and reach through digital art partnerships.
2. Consumer Electronics - Consumer electronics companies can consider incorporating digital art collections into their TV products to offer unique value-added features and differentiate themselves in the market.
3. Digital Content Streaming - Digital content streaming platforms can explore partnerships with art institutions to provide users with curated digital art collections to enhance their viewing experience.