The original version of Samsonite’s Hero suitcase was featured back in 2007 but has been reinvented once more.
The case, which was designed by avant-garde designer Alexander McQueen, resembles the human torso, with a rib cage and sternum relief on the front and vertebrae configuration in the rear. This iteration of the Hero suitcase is now available in silver.
If you are concerned that silver luggage is a recipe for a scratch-ridden disaster, the suitcase is painted with a thermoformable, impact-resistant paint developed by Bayer for the auto industry.
Following the trend in design to emulate textures and patterns found in nature, the AI2 case with its crocodile texture will also be available in the silver finish.
Skeleton Luggage II
The Silver ‘Hero' by Samsonite & Alexander McQueen
Trend Themes
1. Avant-garde Luggage - Disruptive innovation opportunity: Designers can explore unique and unconventional luggage designs inspired by art and nature to meet the demands of stylish travelers.
2. Thermoformable Paint - Disruptive innovation opportunity: Leveraging advanced paint technologies from other industries, luggage manufacturers can create scratch-resistant and impact-resistant coatings for enhanced durability.
3. Nature-inspired Textures - Disruptive innovation opportunity: Incorporating natural textures and patterns in luggage design can cater to the growing trend of eco-conscious and fashion-forward travelers.
Industry Implications
1. Fashion & Lifestyle - Disruptive innovation opportunity: Collaborations between fashion designers and luggage brands can lead to the creation of unique, art-inspired luggage that appeals to the fashion-conscious consumers.
2. Automotive - Disruptive innovation opportunity: Luggage manufacturers can collaborate with automotive paint suppliers to develop durable and impact-resistant coatings that offer superior performance in the luggage industry.
3. Travel & Tourism - Disruptive innovation opportunity: Incorporating nature-inspired textures and patterns in luggage design can attract environmentally conscious travelers who seek sustainable and fashionable travel accessories.