Denim-Made Lifestyle Sneakers

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atmos and adidas Refreshes the Samba with the Sambae

Japanese retailer atmos works together with adidas on a new variation of the Samba sneakers with the Sambae silhouette. It is a newly refreshed silhouette with denim materials throughout the upper comprised of three different washes. The upper is detailed with a dark wash, light wash, and white-wash denim.

It goes a step further as the duo doesn't just use denim materials, it is reflective of the jeans itself. The heel unit is designed with zippered accents like traditional denim trousers. The shoelaces are also made of denim for those who prefer a more textural feel throughout. This variation of the Sambae shoes is dubbed the Stacked Denim and it all rests on top of a raised gym unit.
Trend Themes
1. Denim-infused Footwear - The use of denim materials in sneaker design introduces a unique texture and aesthetic that distinguishes footwear options.
2. Multi-wash Aesthetics - Incorporating multiple denim washes into a single sneaker design provides a dynamic and fashionable appearance.
3. Fashion-functional Zippers - Designing heels with zippered accents inspired by denim trousers merges fashion with functionality, adding convenience and style.
Industry Implications
1. Fashion - Integrating denim into lifestyle sneakers highlights the evolving intersection of casual wear and high fashion.
2. Footwear - The trend of blending diverse fabrics in sneaker design illustrates the innovation in materials within the footwear industry.
3. Textiles - Adapting traditional denim fabric for sneakers showcases the broader applications and versatility of textile use in new product categories.

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