Elevated Collaborative Football Shoes
adidas and Notitle Join Forces on the Samba Sneakers
Shanghai-based creative agency Notitle works in collaboration with adidas Originals on a new capsule of Samba sneakers. There are four iterations that join its roster with bright colorway palettes and patterning. It is led by a pink colorway followed by a green option, burgundy, and cow print iteration. All of these are detailed with contrasting elements throughout the silhouette and the construction highlights a blend of suede or suede and mesh blended together to allow the rich palette to stand out. Some branding details can be seen at the heel tab with open stitching accents which follow the Three Stripes branding along the lateral sides of the shoe. Most of the colorways with the exception of the cow print are complete with cream tonal laces.
Trend Themes
1. Bright Colorway Palettes - The collaboration between adidas and Notitle introduces a new capsule of Samba sneakers featuring bright colorway palettes and contrasting elements throughout the silhouette.
2. Suede and Mesh Blending - The Samba sneakers showcase a blend of suede or suede and mesh, creating a unique construction that allows the rich palette of colors to stand out.
3. Contrasting Elements - Notitle and adidas incorporate contrasting elements in the design of the Samba sneakers, adding visual interest and a distinctive aesthetic to the footwear lineup.
Industry Implications
1. Footwear - The elevated collaborative football shoes trend opens up opportunities for innovative designs and materials in the footwear industry.
2. Fashion - The bright colorway palettes and contrasting elements in the Samba sneakers offer disruptive innovation opportunities in the fashion industry, pushing boundaries in design and aesthetics.
3. Sports - The Samba sneakers collaboration between adidas and Notitle taps into the sports industry, providing potential for disruptive innovation in athletic footwear with its unique construction and design features.