Supermodel Claudia Schiffer looks like a modern day Grace Kelly as she portrays the Princess of Monaco in the Salvatore Ferragamo Spring 2010 campaign. The German bombshell looks regal and elegant in the well-lit ads photographed by Mario Testino.
The Salvatore Ferragamo Spring 2010 ad campaign was appropriately shot in the jet-set city of Monte Carlo and features almost all of the cities famous sights and leisure activities (aside from a turn at the famed casino).
Grace Kelly Fashion Ads
The Salvatore Ferragamo Spring 2010 Campaign is Majestic
Trend Themes
1. Fashion Ads - The use of fashion ads as a platform for storytelling allows brands to create immersive experiences and connect with consumers on a deeper level.
2. Modern Day Icons - Brands can capitalize on the allure of modern day icons by featuring influential figures in their advertising campaigns, creating aspirational connections with consumers.
3. Location-based Ad Campaigns - Location-based ad campaigns provide an opportunity for brands to showcase their products in culturally relevant and visually striking settings, enhancing the overall brand narrative.
Industry Implications
1. Fashion - The fashion industry can leverage fashion ads to evoke emotions, tell stories, and build stronger connections with consumers, ultimately driving brand loyalty and sales.
2. Luxury - Luxury brands can tap into the concept of modern day icons and iconic locations to elevate their brand image and attract affluent consumers seeking exclusivity and prestige.
3. Travel and Tourism - Location-based ad campaigns in the travel and tourism industry can inspire wanderlust, showcasing unique destinations and experiences to attract potential visitors and drive tourism revenue.