Protective Winter Runner Footwear

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The Salomon S/LAB XA ALPINE 2 Sneakers are Optimized for Winter

Braving winter weather for a run in regular sneakers can leave feet feeling icy and lacking required traction to maintain their footing, so the Salomon S/LAB XA ALPINE 2 has been created with this in mind. The upper section of the sneaker features a protective design that will encapsulate the foot with a snug fit and also prevent splashes or snow from permeating. The side-zip design of the shoe closure will keep users feeling agile when gearing up to head out for a run or hike.

The Salomon S/LAB XA ALPINE 2 sneaker is finished with a premium Contagrip heavy-lugged outsole that will work to keep runners feeling more secure when running in wet or snowy environments. This could prevent potential slips and falls when running during the cold weather months.
Trend Themes
1. Winter-optimized Footwear - An opportunity for footwear companies to design winter-specific running shoes that offer traction and protection from harsh weather conditions.
2. Protective Footwear Design - An opportunity for companies to innovate in creating supportive and weather-protective running shoe designs.
3. Heavy-lugged Outsoles - An opportunity for shoe companies to focus on developing outsoles with increased traction for running shoes, especially in winter months.
Industry Implications
1. Athletic Footwear - Companies in this industry could capitalize on the trend towards winter-optimized running footwear by developing shoes with unique features that offer safety and comfort in cold weather conditions.
2. Outdoor Sports and Recreation - Opportunity exists for companies in this industry to target outdoor enthusiasts in cold weather by creating winterized footwear for activities like hiking, running and walking.
3. Winter Sports - An opportunity for winter sports companies to develop and market footwear for runners, hikers, and skiers that offers both protection and grip on slippery winter surfaces.

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