The newly announced Salomon ME:sh shoes promise to bring athletes to a more authentic experience of movement. The shoes, which are set to be released later this month, will be designed uniquely for each wearer, with modifications tailored precisely to the individual at one of Salomon's locations around the world.
Early humans were among the best runners on the planet. In fact, running was what helped our species survive before the invention of agriculture. Though animals were almost without exception faster than humans at top speed, humans' endurance allowed them to track the animals by essentially outrunning them over a period of hours. The Salomon ME:sh line of shoes look back at this evolutionary history, opting for shoes that accentuate one's feet rather than conforming them to preset norms and templates.
Unique Personal Running Shoes
Salomon ME:sh Shoes will be Made Unique to Each Wearer
Trend Themes
1. Customized Athletic Footwear - Opportunity for companies to offer personalized running shoes tailored to individual wearers for a more authentic and comfortable experience.
2. Evolutionary Design - Chance for footwear brands to explore design concepts inspired by human evolution to create innovative and performance-enhancing shoes.
3. Location-based Customization - Potential for businesses to establish global locations where shoes can be modified and fit specifically for customers, providing a unique and personalized product.
Industry Implications
1. Sports Equipment - Disruptive innovation opportunity for sports equipment manufacturers to develop customized running shoes that optimize performance and comfort for individual athletes.
2. Footwear - Opportunity for footwear brands to tap into the trend of personalized running shoes by offering customized designs and fit for customers.
3. Athletic Retail - Innovative chance for athletic retailers to create specialized locations where customers can have their shoes customized, providing a unique and personalized shopping experience.