It's no secret that a lot of kids turn their nose up at vegetables, which is why Kraft just debuted a kid-friendly veggie topper called 'Salad Frosting.' While not actually frosting, the creamy condiment is designed to make eating salad and other veggies a lot more appealing to kids.
According to Kraft, the new Salad Dressing is actually the brand's Classic Ranch Dressing disguised in the form of a frosting tube. The idea is that parents can pretend they're adding frosting to a child's veggie platter to make the greens more appealing. Kraft sees this as a harmless lie if it helps kids eat more vegetables. In fact, the company is actually asking parents to Tweet their best parenting lie with the hashtag #LieLikeAParent and #Contest to win some of the new Salad Frosting.
Kid-Friendly Veggie Dips
Kraft Created 'Salad Frosting' to Get Kids to Eat More Vegetables
Trend Themes
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Industry Implications
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