Street artist Shepard Fairey has one more notch to add to his career's proverbial bedpost: Saks Fifth Avenue. The distinguished department store recently recruited Fairey to create its new propaganda-themed marketing campaign.
Shepard Fairey's Saks designs include shopping bags emblazoned with "Want It!" and a poster that features a young woman, fist upraised, and the words "Arm Yourself."
Fairey also recently completed work for the official Inauguration Day poster for President-elect Barack Obama.
Implications - With this kind of Presidential love being spread around, you can bet there is going to be a ton of propaganda in retail marketing following Shepard Fairey's amazing work.
Propaganda in Retail Marketing
Saks Calls on Shepard Fairey to Lead the Charge
Trend Themes
1. Propaganda-themed Marketing - Retail brands can create propaganda-themed marketing campaigns that speak to their audience's ideals and beliefs.
2. Collaboration with Artists - Retail brands can collaborate with artists to create unique and impactful marketing campaigns.
3. Intersection of Politics and Marketing - Retail brands can tap into current political events and social issues to create relevant and engaging marketing campaigns.
Industry Implications
1. Retail - Retail brands can create propaganda-themed marketing campaigns to increase brand awareness and drive sales.
2. Art - Artists can collaborate with retail brands to gain exposure for their work and create impactful campaigns.
3. Political Campaigns - Political campaigns can use propaganda-themed marketing tactics to mobilize supporters and raise awareness for their cause.