While supermarket beauty sections are not always known for keeping up with the latest trends, this is not the case with Sainsbury's Boutique beauty. Last year, the British supermarket chain relaunched the range with a series of high-quality products at accessible price points. This year, Sainsbury's Boutique beauty section will go completely vegan.
Sainsbury's Boutique beauty section has always been cruelty-free, but it's shift to 100 percent vegan brings it even closer in line with changing consumer preferences. The new vegan label means that the products sold do not feature any products derived from animals, including beeswax, carmine, and keratin.
In addition to its new vegan identity, Sainsbury's Boutique beauty section will also feature an expanded range, with innovative products such as lip mousse and primer oil.
All-Vegan Supermarket Beauty Sections
Sainsbury's Boutique Beauty Section Has Gone Fully Vegan
Trend Themes
1. Vegan Beauty Products - Opportunity for companies to create innovative and cruelty-free beauty products that cater to the growing demand for vegan options.
2. Accessible Price Point - Disruptive innovation opportunity for brands to develop affordable high-quality beauty products that are accessible to a wide range of consumers.
3. Expanded Product Range - Opportunity for retailers to introduce new and innovative beauty products like lip mousse and primer oil to attract customers seeking unique offerings.
Industry Implications
1. Supermarket Retail - Potential for supermarkets to capitalize on the vegan beauty trend by expanding and promoting their beauty sections with cruelty-free and vegan products.
2. Cosmetics Manufacturing - Disruptive innovation opportunity for cosmetic manufacturers to transform their product line to cater to the growing demand for vegan and high-quality beauty products.
3. Beauty Retail - Opportunity for beauty retailers to curate and promote a wide range of vegan beauty products, attracting conscious consumers and expanding their customer base.