Having the wrong person to do a specific job -- like showcased in these Sage print ads -- can be a real let down. For jobs as niche as a jockey it's ever-so-important that the employee fits the mold.
These humorous ads were done by advertising agency BrandMatters in Australia. The ads showcase the innovative nature of the Australian brand's computer software. The text included in each of these Sage ads states, "Having the wrong software is like having the wrong people" -- and these people are certainly wrong!
From a large jockey rider to a run-down waiter and a courier who looks as lost as can be -- these Sage print ads are totally humorous and do a good job when it comes to marketing.
Incompetent Attendant Campaigns
These Sage Print Ads Showcase Peculiar People
Trend Themes
1. Niche Job Fit - Opportunity for software that matches employees with niche job requirements
2. Humorous Advertising - Opportunity for brands to use humor in marketing campaigns
3. Competency Analysis - Opportunity for software that analyzes employee competency for job suitability
Industry Implications
1. Human Resources - Industry can benefit from software that helps match employee with niche job requirements
2. Advertising and Marketing - Industry can benefit from brands using humor in their advertising campaigns
3. Technology - Industry can benefit from software that analyzes employee competency for job suitability