In order to protect consumers from the ongoing pandemic at hand, Saudi Arabia's regional retailer LuLu introduces the Safe Shopping Hours initiative. It ran from March 3rd until March 9th highlighting specific health protocols.
In a statement, it states, "The campaign is focused on providing a safe shopping experience for customers during the pandemic. There will be some exclusive offers, mostly on home essentials and groceries during these hours to save shoppers from the post-work rush hours during the evenings. LuLu has always been a key promoter of customer experience and this has been a part of our brand ethos." The retailer continues to consistently supple food and nonfood products while ensuring that safety of everyone involved stays a priority.
Customer Safety Retail Initiatives
LuLu Launches the Safe Shopping Hours Campaign for a Week
Trend Themes
1. Safe Shopping Hours - Retailers can implement safe shopping hours campaigns to promote customer safety during the pandemic.
2. Health Protocols - Industries can adopt and enforce health protocols to keep both customers and employees safe during the pandemic.
3. Home Essentials and Groceries - Retailers can offer exclusive deals on home essentials and groceries during safe shopping hours to encourage customers to shop at less crowded times.
Industry Implications
1. Retail - Retailers can create and promote safety initiatives to provide a better shopping experience for customers during the pandemic.
2. Food and Beverage - Food and beverage industries can prioritize customer and employee safety by enforcing health protocols and offering delivery and contactless pickup options.
3. E-commerce - E-commerce industries can capitalize on a shift towards online shopping by offering safe and contactless delivery options during the pandemic.