In an effort to address a very specific concern that goes mostly unaddressed by current companies in the area, this safe car service is described as a "high security Uber." Focusing on offering the safest trips, Brazilian startup Bluclub provides armoured vehicles as well as drivers with training in defensive driving.
Currently in beta mode, the on-demand platform is available for interested parties in Rio de Janeiro and Sao Paulo. The safe car service delivers security by ensuring all Bluclub drivers take classes in defensive driving. All vehicles they use are also armoured. Customers purchase ride packages beforehand.
While similar ride-share ventures are increasing in popularity due to the convenience of the on-demand model, peer-to-peer businesses can raise safety concerns. Bluclub addresses this issue.
Secure Ride-Share Platforms
Safe Car Service Bluclub Uses Armoured Vehicles and Defensive Drivers
Trend Themes
1. Secure Ride-share Platforms - Opportunity for ride-sharing platforms to enhance safety measures by implementing training programs and offering armored vehicles.
2. Defensive Driving Training - Demand for specialized defensive driving courses for ride-share drivers to ensure passenger safety.
3. Armored Vehicle Services - Emerging market for ride-share services that provide armored vehicles for enhanced security.
Industry Implications
1. Ride-share Services - Opportunity for existing ride-share services to adopt security measures like defensive driving training and armored vehicle options.
2. Defensive Driving Education - Growing industry for defensive driving training programs targeting ride-share drivers.
3. Armored Vehicle Manufacturing - Disruptive innovation opportunity for vehicle manufacturers to cater specifically to the ride-share market by producing custom armored vehicles.