Révolutionnaire by Roots is a collaboration between two Canadian companies. Roots and Révolutionnaire committed to celebrating diversity through inclusive apparel with the second iteration of their 2021 collaboration. The year-long partnership began in February 2021 in recognition of Black History Month.
Co-founded by sisters Nia and Justice Faith Betty, Révolutionnaire is on a mission to revolutionize nude dance apparel by offering shades for diverse complexions. The historic collaboration between the two Canadian brands features a range of inclusive and sustainable clothing. It includes nude-toned sweatsuits in various shades for a bold and unified appearance. Overall, the collection intends to uplight and inspire folks in accordance with both brands' shared values of diversity, inclusivity, and comfort.
Diversity Inclusive Canadian Apparel
Révolutionnaire by Roots Launches its Second Phase
Trend Themes
1. Inclusive Apparel - Opportunity for brands to collaborate and create more inclusive and sustainable clothing options that cater to a diverse range of customers.
2. Celebrating Diversity - Trend of promoting diversity and creating clothing lines that uplift and inspire folks with various skin tones and cultural backgrounds.
3. Sustainable Fashion - Growing trend of creating eco-friendly clothing that not only resonates with consumers but also promotes sustainability practices and conscious consumption.
Industry Implications
1. Fashion - Opportunity for fashion brands to embrace inclusivity, diversity, and sustainability in their clothing lines, while also meeting market demands and staying ahead of the competition.
2. Dance Apparel - Opportunity for brands to revolutionize nude dance apparel by offering shades for diverse complexions, thus promoting inclusivity and inspiring dancers of all backgrounds.
3. Collaboration - Growing trend of brand partnerships that celebrate diversity and inclusivity, as well as promote sustainability practices and conscious consumption.