The Rustlers Moroccan Vegetarian Burger is being launched by the brand as a new product for the increasing number of vegetarian consumers seeking out a tasty, convenient option to choose for lunch or dinner. Priced at £2, the prepackaged burger features a carrot and coriander falafel patty that's served with a mango chutney along with a yogurt and mint sauce. The burger only needs to be heated in the microwave to have it ready for enjoyment at home, in the office or anywhere else where facilities exist.
The Rustlers Moroccan Vegetarian Burger was explained by Marketing and Business Development Director Adrian Lawlor who said, "We are very excited about the category growth potential that this new launch offers. With a third of consumers actively seeking to introduce plant-based options into their diets, we feel that as a brand as synonymous with taste and convenience, Rustlers can really bring something new to the market, with convenience and enjoyment considered key requirements by flexitarians (Kantar Worldpanel Usage & Consumption, Flexitarian Need States vs Total Food, 52 w/e May 2018)."
Spiced Falafel-Made Burgers
The Rustlers Moroccan Vegetarian Burger Has a Satisfying Profile
Trend Themes
1. Vegetarian Convenience - Develop convenient vegetarian options for consumers seeking out tasty and easy-to-make meal solutions.
2. Falafel Infusion - Incorporate falafel as an ingredient in popular food products to create unique and flavorful taste experiences.
3. Flexitarian Diet - Cater to the growing number of consumers who actively seek to introduce plant-based options into their diets.
Industry Implications
1. Frozen Food - Innovate in the frozen food industry by creating meat-free products that are convenient to prepare and have a satisfying taste.
2. Fast Food - Develop vegetarian fast food options that mimic popular meat-based products to cater to the increasing number of consumers seeking plant-based diets.
3. Food Manufacturing - Explore the usage of unique and flavorful ingredients like falafel in food products to create new and innovative taste experiences.