Nike's Jordan Brand has been slowly expanding its golf range this year and its latest addition is the Nike Air Jordan 1 Low Golf sneakers in a 'Rust Pink' colorway.
Jordan Brand first debuted the dusky pink hue back in 2017 at Art Basel as part of a special two-part release. During this time, the Rust Pink colorway made its debut alongside the Air Jordan 1 Retro High OG Igloo. Now the unique hue is back and adding a perfect pop of color to an otherwise neutral shoe. The new Nike Air Jordan 1 Low Golf sneakers feature a low-top silhouette, with extra grip on the sole for traveling across the green. The rest of the shoe features a black and white design, save for the Rust Pink hue on the heel. To round it all out, the Air Jordan golf logo is stamped on the heel and the sneaker’s tongues.
Dusky Pink Golf Shoes
The Nike Air Jordan 1 Low Golf Sneakers Now Come in Rust Pink
Trend Themes
1. Expanding Golf Fashion - Jordan Brand is slowly expanding its golf range, indicating an opportunity to further innovate golf fashion and offer more diverse styles.
2. Colorful Golf Sneakers - The release of Nike's new Air Jordan 1 Low Golf sneakers in Rust Pink indicates a growing trend towards adding more colors to golf footwear.
3. Sportswear as Luxury Fashion - Sportswear brands like Jordan Brand are increasingly releasing premium golf footwear, suggesting an opportunity to combine sports and luxury fashion.
Industry Implications
1. Sportswear - The expandable product line of Jordan Brand into golf implies the growth of sportswear industry and its demand for innovation.
2. Golf Equipment - The release of colorful golf shoes in the Nike product line suggests a growing trend in fashionable golf equipment.
3. Luxury Fashion - Sportswear brands' recent release of premium golf footwear suggests the potential to combine sports and luxury fashion thereby creating a new market segment.