As HYPEBEAST reports, American basketball player Russell Westbrook recently unveiled his Honor the Gift collection, which received an immensely positive response from fans, causing the limited-edition pieces to quickly fly off store shelves.
In response, the collection has been rereleased to the public, enabling fans who missed out on the coveted pieces the first time around to get their hands on their favorites. The collection has an athleisure style that heavily draws from the 1990s -- making for highly wearable pieces that can be worn on their own, or layered for different looks.
An expansive lookbook was released to promote the series, called 'Collection 001,' which shows how versatile the pieces are, and encourages both women and men to wear them.
Collaborative NBA Streetwear
Russell Westbrook's Honor the Gift Collection Was Rereleased
Trend Themes
1. Athleisure Revival - The rerelease of Russell Westbrook's Honor the Gift collection highlights the ongoing trend of athleisure fashion from the 1990s, providing opportunities for brands to tap into the athleisure market.
2. Limited-edition Hype - The immense demand and quick sell-out of the Honor the Gift collection demonstrates the continuing trend of limited-edition streetwear, creating opportunities for brands to create exclusive, highly sought-after releases.
3. Inclusive Fashion - The promotion of both women and men wearing the Honor the Gift collection reflects the growing trend of gender-inclusive fashion, presenting opportunities for brands to design unisex collections.
Industry Implications
1. Sports Fashion - Sports fashion brands can capitalize on the athleisure revival and limited-edition hype with their own collections that combine athletic and streetwear elements.
2. Streetwear Retail - Streetwear retailers can take advantage of the demand for limited-edition releases by partnering with influential athletes and releasing exclusive collections that drive hype and interest.
3. Gender-inclusive Apparel - Apparel brands can embrace the trend of inclusive fashion by creating gender-neutral clothing and marketing campaigns that promote a diverse range of models and wearers.