This gamified billboard created for Reebok displays sneakers, while encouraging pedestrians to participate in a running challenge in order to receive free running shoes -- only the fastest runner will be rewarded.
Reebok's interactive, competitive and playful running challenge kicked off last week in Stockholm where a Plexiglas billboard was erected with a speed timer attached. Those who passed by became immediately interested in the display. Many of them accepted the challenge as they attempted to run their way to a new pair of Reebok sneakers.
Those who "ran past the ad faster than 17 kilometers per hour (about 10.5 miles per hour) unlocked a brand new pair of ZPump 2.0 shoes." Reebok's use of gamified and interactive branding is a great way to gain consumer interest while promoting a new sneaker in an experiential way.
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
Trend Themes
1. Gamified Marketing - Using interactive and competitive elements in marketing campaigns to engage consumers and create a unique experience.
2. Experiential Branding - Creating immersive and interactive brand experiences to increase consumer interest and promote products.
3. Speed-based Rewards - Offering incentives or rewards based on speed or performance, creating a sense of competition and excitement.
Industry Implications
1. Sports Apparel - Opportunity to incorporate gamification and experiential branding into marketing strategies to engage consumers and promote new products.
2. Advertising - Using interactive billboards and gamified campaigns to capture consumer attention and create memorable experiences.
3. Fitness and Wellness - Implementing speed-based rewards and challenges to encourage physical activity and engage consumers in a fun and exciting way.