Malibu has partnered with Wieden+Kennedy London to drop a summer-themed rum commercial. The Caribbean rum-based company and award-winning filmmaker Dave Meyers collaborated on a summery, free-spirited campaign.
Malibu has a history of producing fun and energizing marketing campaigns dating back to 'seriously easy going,' an ad that featured people from the Caribbean taking life seriously. The commercial wrapped up by saying "If people in the Caribbean took life as seriously as this, they would never have invented Malibu. It's seriously easy going."
The 'Welcome to Malibu' installment features a young woman riding a motorcycle through a beachside town that soon turns into a coconut horse. On her journey, she passes by various cheerful people in a colorful, vibrant town as Carly Rae Jepson’s Call Me Maybe plays as background music.
Free-Spirited Rum Commercials
Malibu Recently Dropped a Summer-Themed Campaign
Trend Themes
1. Summer-themed Commercials - Brands can create unique and engaging commercials that are centered around a particular season to capture consumer attention and generate brand awareness.
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3. Collaboration with Award-winning Filmmakers - Partnering with talented creatives such as award-winning filmmakers can add a new level of quality and artistry to brand campaigns and result in increased engagement and brand loyalty from consumers.
Industry Implications
1. Alcohol - Brands in the alcohol industry can utilize creative marketing campaigns, such as Malibu's free-spirited commercial, to differentiate themselves from competitors and connect with consumers on an emotional level.
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