The Ruffian Birchbox is set to launch come September. Its release has been delayed due to the social media competition that is now underway. While the Ruffian label has already unveiled its line of lipstick, it is conducting a survey via Facebook that will dictate its coming collection of nail polish.
Ruffian is asking Facebook users to vote for their favorite lacquers. Three chosen colors will be included in the Birchboxes, based on the online responses received. Participants now have the chance to vote on the Venus in Fur, Hedge Fund, Lady Alabaster, Fox Hunt and Delirium Shades, products that are certainly hard to choose from given their current appeal. The brand's preoccupation with its customers will contribute to the success of the products.
Publicized Lacquer Production Competitions
The Ruffian Birchbox Vote Calls Upon Facebook for Votes
Trend Themes
1. Social Media Feedback - Social media competition to dictate the coming collection of nail polish shows that companies can effectively engage their audience and utilize user-generated feedback to tailor their products to consumers' preferences.
2. User-influenced Product Development - Ruffian's campaign demonstrates the power of user-influenced product development as a means for companies of all industries to gain an edge in the market by catering products to the wants and needs of their customers.
3. Crowdsourced Product Curation - Ruffian's crowdsourced product curation shows that businesses can turn to their customers for valuable insights into what products will succeed on the market, creating a more collaborative product development process.
Industry Implications
1. Beauty - The cosmetics industry can utilize social media competitions and user-generated feedback to create more personalized and tailored products for their customers, leading to higher customer satisfaction rates.
2. Fashion - Fashion companies can benefit from user-influenced product development by creating clothing lines tailored to the preferences of their customers, resulting in increased brand loyalty and sales.
3. Consumer Goods - The consumer goods industry can leverage the power of crowdsourced product curation to develop new products that align with what consumers really want, ultimately increasing their market share and revenue.