In an effort to give women more menstrual care options, the Femtech apparel line, Ruby Love, launched a new collection of period panties that boasts cutting-edge leak-proof technology. The brand was born from a need to provide women their new go-to underwear during their period. The panties boast a dri-tech mesh, organic cotton, and a built-in absorbent liner.
The Ruby Love collections boast an array of flattering cuts for all body shapes including the 'Bikini' to keep you covered during the day, the Hipster offers a lower rise and are great for sleeping in, the Hi-Cut features tummy control and maximum coverage for lasting comfort. The panties come in a variety of fun prints ranging from magenta blue to snakeskin grey.
Menstrual-Specific Underwear
The Ruby Love Pantie Collection Prevents Accidental Period Leaks
Trend Themes
1. Period-proof Underwear - Developing innovative underwear with dri-tech mesh and built-in absorbent liner technology for menstrual protection.
2. Femtech Apparel - Combining fashion and technology to create clothing that caters specifically to women's health needs like menstrual hygiene and comfort.
3. Flattering Cuts for All Body Shapes - Designing diverse and inclusive collections that feature cuts for all body types for maximum comfort and confidence.
Industry Implications
1. Femtech - Creating tech solutions for women's health needs, such as menstrual hygiene, fertility, and sexual health.
2. Apparel and Fashion - Developing apparel using innovative materials and designs to cater to specific needs and create new opportunities for growth.
3. Beauty and Personal Care - Creating products and services for personal hygiene and care that cater to menstrual health and comfort for women.