Luxury fashion house Bottega Veneta introduces its new rubber slide that is designed just in time for the summer season. Its new silhouette gets a signature shade of its iconic Parakeet green palette as well as the additional options of black and sea salt.
The shoes are entirely crafted from rubber and have a design detail that is true to the brand's language, with a repetitive selection of five bars that are collected together. It alternates to create a horizontal and vertical layout look throughout the entire closed toe forefoot. The structured look has a curvaceous feel as the opening to the slide is large and has an ergonomic insole marked with the brand's branding.
Luxury Fashion Rubber Slides
Bottega Veneta Launches a Parakeet Green Rubber Slide for Summer
Trend Themes
1. Luxury Rubber Slides - There is an opportunity to innovate and expand the luxury footwear market by creating more functional and weather-resistant options like rubber slides.
2. Iconic Color Palette - Developing a recognizable and iconic color palette can help luxury brands stand out in crowded markets and establish a strong brand identity.
3. Repetitive Design Detail - Creating a signature design detail that is repeated throughout a product can help increase brand recognition and create a unique product identity.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can expand its product offerings by introducing more functional and weather-resistant footwear designs.
2. Footwear - Footwear brands can differentiate themselves by creating unique design elements that are repeated throughout a product line, creating a signature style.
3. Brand Identity - In addition to developing a recognizable color palette and signature design elements, luxury brands can further cement their brand identity by incorporating their branding into product features like insoles.