Keurig Dr Pepper has announced that it will be launching 100% rPET bottles across its Snapple and Core beverage brands to help provide consumers with more peace of mind when it comes to eco benefits. The move will see Snapple and Core bottles shifted to the recycled packaging now through early 2021, which will help to reduce the use of virgin plastic by the brand by 21,001 tonnes each year. The move comes as part of the brand's shift towards making 100% of its packaging recyclable by 2025.
Chief Sustainability Officer at Keurig Dr Pepper Monique Oxender spoke on the shift to 100% rPET bottles saying, "Transitioning to recycled plastic bottles for two of our key brands is a critical next step in Keurig Dr Pepper’s commitment to a circular economy. This important portfolio evolution enables us to offer consumers their favourite beverages, while meeting their desire for more sustainable packaging."
Recycled Plastic Drink Bottles
Keurig Dr Pepper will Launch 100% rPET Bottles for Snapple and Core
Trend Themes
1. Recycled Packaging - Using 100% rPET bottles demonstrates a trend towards incorporating recycled materials into beverage packaging.
2. Circular Economy - Keurig Dr Pepper's commitment to a circular economy highlights the trend of companies focusing on sustainable and environmentally friendly practices.
3. Sustainable Packaging - The shift towards 100% recyclable packaging reflects the growing trend of businesses prioritizing sustainable packaging options.
Industry Implications
1. Beverage Packaging - The use of 100% rPET bottles presents an opportunity for beverage packaging manufacturers to innovate and create more environmentally friendly packaging solutions.
2. Recycling and Waste Management - The increase in demand for recycled plastic bottles calls for disruptive innovation in recycling and waste management systems.
3. Sustainable Product Development - The shift towards sustainable packaging creates opportunities for companies to develop and market sustainable products and solutions.