Street artist KAWS, which is also known as Brian Donnelly works together with Audemars Piguet to introduce the new luxurious Royal Oak Concept Tourbillon "Companion". The iconic character is seen in the limited range of timepieces to add to the collector's wish list. The watch is both sophisticated and artful, rooted in the realm of street art.
The watch is limited as there are only 250 pieces made and the Companion character is seen gazing from under the sapphire crystal. The design is clever and made to bring attention to the character using the peripheral time display. The hour and minute hands rotate along the edges to bring a spotlight onto the intricate features of the mascot.
Mascot-Centric Luxe Timepieces
AP and KAWS Join on the Royal Oak Concept Tourbillon "Companion"
Trend Themes
1. Street-art Integration - Incorporating renowned street artist KAWS into luxury timepieces merges urban art with high-end fashion, signaling a blend of cultural icons and premium craftsmanship.
2. Limited-edition Releases - With only 250 pieces available, the exclusivity of the Royal Oak Concept Tourbillon 'Companion' amplifies its desirability among collectors and connoisseurs.
3. Peripheral Time Display - The innovative design featuring peripheral hour and minute hands that spotlight the mascot character introduces a new level of artistic time-telling.
Industry Implications
1. Luxury Timepieces - High-end watches are increasingly incorporating unique artistic elements to stand out in a competitive and discerning market.
2. Art Collectibles - As luxury items adopt iconic artistic figures, they straddle the worlds of functional luxury and collectible art pieces.
3. Streetwear Fashion - The collaboration between a luxury watch brand and a street artist highlights the growing intersection of streetwear culture with premium fashion.