Rowing Blazer, a New York-based fashion label headed by champion rower Jack Carlson, has launched a new clothing collection that looks to celebrate the arrival of the Tokyo Olympics. Appropriately titled the 'International Collection,' this new capsule draws heavily on the use of international flags, which are printed on comfy, black crewnecks.
The collection also features a range of t-shirts, rugby sweaters, and nylon shorts, all of which have a distinct and contemporary athletic style. The nylon shorts, which are offered in a variety of bright colors, appear particularly on-trend in terms of what has been stylish in men's fashion this summer.
According to Rowing Blazer, the 'International Collection' was inspired by Carlson's time spent traveling as a professional rower.
International Olympic-Inspired Attire
Rowing Blazers Clothing Collection Celebrates the Olympics
Trend Themes
1. Athletic-inspired Clothing - The trend of incorporating athletic design aesthetics into clothing items opens up new possibilities for fashion brands to bridge the gap between comfort and style.
2. International Flag Prints - The trend of incorporating international flag prints into clothing items provides an opportunity for brands to tap into the growing global market and appeal to a wider audience.
3. Nylon Shorts - The trend of incorporating brightly colored nylon shorts into men's fashion items presents an opportunity for brands to offer a stylish alternative to traditional shorts materials that can be widely appealing.
Industry Implications
1. Fashion - The fashion industry can take inspiration from Rowing Blazer's International Collection by incorporating athletic design aesthetics and international flag prints to appeal to a wider audience and provide an alternative to traditional styles.
2. Sportswear - The sportswear industry can continue to innovate by offering new, creative designs and fabrics that incorporate international flag prints, athletic design aesthetics, and other trends that appeal to consumers in an increasingly crowded market.
3. Travel - The travel industry can take inspiration from Rowing Blazer's International Collection by incorporating cultural influences into their products, appealing to a wider audience of consumers who are looking for unique, authentic items and experiences.