Roush Performance, an American automotive tuning firm, has announced the launch of the 'Bronco R Series Kit,' a comprehensive upgrades package for the Ford Bronco. The limited-edition kit is designed to fit Broncos with either a 2.7-liter twin-turbocharged V-6 or a 2.3-liter turbocharged inline-4.
The kit comes with a wide range of upgrades, including 17-inch wheels, high-flow intake and exhaust systems, custom badging, a graphics package, floor liners, and Roush's signature off-road recovery package, which contains items such as a flashlight, D-Links, and a weatherized storage case. According to the company, the new intake and exhaust system delivers a 30% improvement in airflow while maintaining the Bronco's water-fording capability.
The Bronco R Series Kit should appeal to those looking to extract more value from their off-roaders without having to buy an entirely new vehicle, such as the Bronco Raptor, which is set to be released later this year.
Off-Road SUV Performance Kits
Roush Launches Expansive Upgrade Package, the 'Bronco R Series Kit'
Trend Themes
1. Off-road SUV Performance - Roush's 'Bronco R Series Kit' presents an opportunity to offer comprehensive upgrades for Ford Broncos, increasing off-road performance and providing a cost-effective alternative to replacing the vehicle.
2. Automotive Tuning - As customizations and upgrades become increasingly popular, companies like Roush Performance that offer expanded upgrade packages such as the 'Bronco R Series Kit' have an opportunity to cater to this growing market.
3. Limited-edition Upgrade Kits - The launch of limited-edition upgrade kits like the 'Bronco R Series Kit' creates exclusive and sought-after opportunities for those looking to upgrade their vehicles and can provide a new revenue stream for automotive tuning firms.
Industry Implications
1. Automotive - The automotive industry can benefit from the trend of offering comprehensive upgrades to off-roading vehicles such as the Ford Bronco, allowing consumers to personalize and update their existing vehicles without the need to purchase entirely new ones.
2. Retail - As limited-edition upgrade kits like the 'Bronco R Series Kit' become increasingly popular, retailers such as auto parts stores and online aftermarket retailers have an opportunity to stock and sell these products to customers looking to customize their off-roading vehicles.
3. Outdoor Adventure - The trend of offering performance upgrades for off-roading vehicles such as Ford Broncos presents an opportunity for companies operating in the outdoor adventure industry, such as camping and hiking gear manufacturers, to develop and market complementary products targeting this consumer group.