Gucci Beauty has expanded it's popular Rouge à Lèvres Mat lineup to include six bold new shades.
Dreamed up by Gucci's Creative Director Alessandro Michele the new six-shade, limited-edition collection is an extension of the Rouge à Lèvres Mat lineup. The new selection includes a series of bold and unorthodox hues, including a bright violet called 'Jenny Purple,' a striking clementine called 'Louise Orange,' a sangria red named 'Madge Red,' and a rich chocolate dubbed 'Elliot Brown.' Each of the lipsticks is formulated with a wax base and provides a smooth matte finish that won't leave lips feeling dry. Each lipstick also delivers a hint of luxury with its signature frosted gold packaging.
The new Rouge à Lèvres Mat collection launches globally later this April.
Boldly Hued Matte Lipsticks
Gucci's 'Rouge à Lèvres Mat' Lipsticks Now Come in Bold New Shades
Trend Themes
1. Expanded Bright Matte Lipsticks - The expansion of Gucci's 'Rouge à Lèvres Mat' lineup to include bold new shades opens up opportunities for other cosmetic brands to introduce vibrant matte lipstick collections.
2. Unconventional Lipstick Hues - The introduction of unorthodox hues such as bright violet and clementine in Gucci's new lipsticks presents an opening for innovative beauty brands to create their own daring and unique lipstick colors.
3. Luxury Packaging with Matte Finish - The combination of luxurious frosted gold packaging and smooth matte finish in Gucci's lipstick collection creates a potential market for packaging companies to collaborate with cosmetic brands in creating high-end lipstick packaging.
Industry Implications
1. Cosmetics - The expansion of Gucci's 'Rouge à Lèvres Mat' lineup and the introduction of bold new shades generate opportunities for cosmetic companies to develop and promote their own matte lipstick lines.
2. Beauty - The introduction of unconventional and vibrant lipstick colors in Gucci's collection creates space for beauty brands to explore and capitalize on unique color offerings in their lipstick products.
3. Packaging - The combination of luxurious packaging and a smooth matte finish in Gucci's lipstick collection presents potential collaborations between packaging companies and cosmetic brands to create premium lipstick packaging.