The conceptual 'Rotate Watch 2' is a demure piece of jewelry designed by Patrick Weingartner to offer wearers a new way to keep time without having to opt for traditional timepieces.
The bracelet timepiece features a smooth aesthetic that looks like a modern piece of jewelry from afar, but will reveal a crisp LCD when touched to display the time and data. This will come as welcome news to those who are obsessed with aesthetics and who want to ditch the traditional timepiece design in favor of something chicer.
The conceptual 'Rotate Watch 2' was explained by the designer who said, "My desire was to draw a very special watch design that captures elegance and class...A sharp watch design with clean lines, the bracelet tapers from front to back and appears to have a retractable clasp so that the design wraps around your wrist."
Disguised Jewelry Timepieces
The 'Rotate Watch 2' by Patrick Weingartner is Demure and Chic
Trend Themes
1. Disguised Timepieces - Designing watches that double as jewelry offers an opportunity for disruptive innovation in the fashion industry by creating functional yet fashionable accessories
2. Minimalist Aesthetics - The demand for clean, sleek designs in fashion and accessories provides an opportunity for innovation in creating timepieces that blend in with modern lifestyle aesthetic preferences
3. Smart Jewelry - Integrating technology into jewelry design, such as incorporating LCD screens like in the 'Rotate Watch 2', offers an opportunity for disruptive innovation and technological advancement in the fashion industry
Industry Implications
1. Fashion and Jewelry - The fashion and jewelry industries can benefit from the trend towards disguised timepieces that offer customers unique and fashionable options for keeping track of time
2. Technology - Incorporating LCD screens into jewelry design poses an opportunity for the technology industry to expand into the fashion accessory market and potentially develop new products for this emerging category
3. Luxury Goods - The demand for demure yet chic timepieces that also double as jewelry offers an opportunity for luxury brands to expand their offerings and cater to the growing market of consumers seeking both luxury items and multifunctional accessories