Although Nike's new Roshe Twos don't use actual holographic technology, the way in which separates color in many models gives them a strange hypnotic quality.
This comes from using different colors of stripes placed closely together, giving the sneakers more depth and entrancing any who look for a prolonged period of time. The colorways range from vibrant and statement-worthy to more subdued and casual, with examples of the former including a peach, gray and black model and a neon green, blue and gray.
The latter includes a black and gray variation that varies in different shades to maintain the striped pattern and another gray and light-gray version that does the same. The Roshe Twos makes use of the popular Nike Flyknit technology as well, making the collection lightweight, breathable and versatile.
Holographic Sneaker Designs
Nike's Roshe Two Colorways Stir Up Strange Visual Illusions
Trend Themes
1. Optical Illusion Sneakers - There is an opportunity for footwear companies to explore using optical illusions to achieve visually striking design in their sneakers.
2. Flyknit Technology - Development in the Flyknit technology can open doors for the production of even more types of lightweight and breathable footwear.
3. Color Separation Illusions - Exploration of color separation illusions can create possibilities for other fashion brands to innovate their designs.
Industry Implications
1. Footwear - Footwear companies should consider incorporating holographic and optical illusion elements into their designs to create unique and visually striking sneakers.
2. Fashion - Other fashion brands can incorporate optical illusions in their designs in a similar way to create innovative and memorable looks.
3. Textile Manufacturing - Textile manufacturers can work on developing new materials that can create even more visually stunning and unique optical illusions.