In 2016, Huda Beauty aimed to revolutionize the cosmetic industry through introducing a shimmering palette that aimed to be inclusive of all skin tones. While the release of this product launched the company into the public eye it was discontinued shortly after.
Now, the company has announced that its bringing back its original Rose Gold Palette, offering the same shimmering colors, with the slight modification of an improved formula. This announcement was made alongside an emotional social media post from the company's founder, Huda Kattan, which reads: "Everyone who knows me, knows how important our original Rose Gold Palette was to us, but when we launched it, we really had to invest everything into the Palette and couldn't invest in things like packaging & innovation! That year 2016, I actually couldn't afford to pay myself salary, because this Palette was such a huge project for us."
Re-Launched Rose Gold Palettes
Huda Beauty Re-Introduced Its Famous Rose Gold Palette
Trend Themes
1. Shimmering Palette Trend - With the re-launch of Huda Beauty's Rose Gold Palette, there is a growing trend towards shimmering palettes in the cosmetics industry.
2. Inclusive Beauty Trend - Huda Beauty's original aim of creating a palette inclusive of all skin tones has reemerged as a trend in the beauty industry.
3. Environmental Packaging Trend - Huda Kattan's statement about not being able to invest in packaging has highlighted a trend towards environmentally conscious packaging in the cosmetics industry.
Industry Implications
1. Cosmetics Industry - The cosmetics industry has been disrupted with the resurgence of shimmering palettes and emphasis on inclusivity.
2. Beauty Bloggers and Influencers - Beauty bloggers and influencers have the opportunity to highlight and promote the trend towards inclusive shimmering palettes in the beauty industry.
3. Packaging Industry - The packaging industry has the opportunity to innovate new, sustainable packaging solutions as the cosmetics industry moves towards environmentally conscious packaging.