What's so delightful about this rope packaging is not simply its lovely illustrated style, but the way that it integrates the physical product into the whimsical imagery. Working with artist Annachiara Barindelli, Isabella de Felice created these thin boxes with beard-shaped diecuts that reveal the contents in a playful and imaginative manner.
You may not realize it at first, but every carton of cord is actually identical, with the cartoon character wearing the same blue plaid shirt and sporting the same red toque. What's different is the shade of his facial hair, which is precisely the color of the woven line inside. Bound into a coil, the arrangement of the rope produces a pattern that seems to embrace the face of the lumberjack mascot. This concept for rope packaging succeeds to engage the consumer with its creativity and humanizing identity.
Bearded Cord Branding
This Rope Packaging Concept Incorporates the Product into the Illustration
Trend Themes
1. Interactive Product Packaging - Incorporating a product into illustrated packaging design can produce interactive experiences for customers
2. Whimsical Product Branding - Illustrated branding with whimsical and playful elements can make products more approachable and engaging for consumers
3. Personalized Packaging Design - Using personalized elements, such as matching product and packaging colors, can create a unique and memorable brand experience
Industry Implications
1. Craft Supply Industry - Branding for craft supplies can be elevated through playful and engaging packaging concepts
2. Gift and Novelty Industry - Whimsical illustrations and unique packaging designs can make gift and novelty items stand out in a crowded market
3. Beauty and Grooming Industry - Using creative packaging designs for grooming products can create a personal and memorable experience for customers