Premium haircare products are continuing to permeate the market as consumers spend increasing amounts of personal care, but the Root to End haircare range has been announced to offer a decidedly more cost-effective option.
Available exclusively at Dollar General, the haircare products come in 10 varieties to choose from and are each cruelty-free and vegan. The products will be available at more than 17,000 of the brands locations across the country, and are focused on a free-from formula that has no paragons, phthalates, SLS/SLES or mineral oil in the mix.
Dollar General Senior Buyer of Beauty Care Amanda Wilson spoke on the new Root to End haircare saying, "Keeping the customer at the center of all we do, we worked to develop a clean hair care line for a broad range of customers’ hair care needs, and we’re thrilled to launch our new Root to End line this spring. We look forward to customers’ responses to our new formulations and assortment."
Accessible Low-Cost Haircare Products
Root to End Haircare is Being Launched by Dollar General
Trend Themes
1. Low-cost Haircare - This trend of accessible haircare products can be disruptive by providing budget-friendly options for consumers who want quality products but can't afford premium prices.
2. Clean Beauty - The Root to End line's focus on free-from formulas that are cruelty-free and vegan caters to the growing demand for clean beauty products.
3. Exclusive Retailer Product Lines - The launch of Root to End as an exclusive product line for Dollar General creates an opportunity for retailers to offer their own unique brand of products to attract customers.
Industry Implications
1. Retail - The Root to End product line, being exclusive to Dollar General, signals an opportunity for discount retailers to create their own products and offer them exclusively in-store.
2. Personal Care - The Root to End line's focus on clean formulations and budget-friendly pricing will impact the personal care industry by providing a new option for consumers with specific needs and preferences.
3. Beauty - The growing trend of clean beauty products and ethical sourcing can disrupt the beauty industry by shifting consumer preferences and expectations for these products.