I have to admit at first I didn't realize that these pictures were for a pair of shoes. Model Tanaya Henry does a great job of drawing attention to herself, but eventually you'll notice the Ronnie Fieg Asics Gel Lyte III--a.k.a. the 'Super Reds.'
Rocking a black swimsuit and a black leather jacket, Henry takes the 'Super Reds' to the streets to show them off in a variety of poses. There are some really cool shots of the Ronnie Fieg Asics Gel Lytes in front of graffiti-covered walls and in back alleys that provide cool contrast to the red and gray sneakers.
Back Alley Shoevertising
The Ronnie Fieg Asics Gel Lyte III Heat up the City Streets
Trend Themes
1. Shoevertising - Shoe brands can utilize unconventional locations and models to create attention-grabbing campaigns.
2. Street Fashion - Brands can leverage street culture and graffiti settings to promote their products.
3. Model Marketing - Using popular models can generate buzz and attract attention to a brand's offerings.
Industry Implications
1. Footwear - Footwear companies can explore innovative advertising strategies to pique consumer interest.
2. Fashion - Fashion brands can incorporate urban aesthetics and subcultures to differentiate their products.
3. Marketing and Advertising - Agencies can tap into the power of street fashion and edgy campaigns to create impactful brand messaging.