Vegan footwear brand ROMBAUT introduces its Spring 2019 collection through a quirky campaign video that is shot to imitate the aesthetics of an old-school infomercial. The humorous video stars American model and actress Paz de la Huerta and it boasts an 80s style.
Boris Camaca directs the video and it features a series of varying ROMBAUT customers including an animal activist, an investment banker, and a real estate professional -- all raving about the vegan footwear label. The new seasonal collection is comprised of a variety of different footwear designs. This includes a shoe-sandal hybrid model, sneakers, boots, and a notable hybrid design that blends a cowboy boot with a sandal. The ROMBAUT Spring 2019 collection is now available to shop online.
Colorful Vegan-Friendly Footwear
ROMBAUT's Spring 2019 Campaign Imitates a Retro Infomercial
Trend Themes
1. Eco-friendly Footwear - Footwear brands can take inspiration from ROMBAUT's vegan-friendly and sustainable approach in their own shoe designs.
2. Humorous Marketing - Brands can incorporate humor in their marketing campaigns for a unique approach in promoting their products.
3. Hybrid Shoe Designs - Shoe designers can play with the concept of hybrids, blending different types of shoes together to create something new and fresh.
Industry Implications
1. Fashion - Fashion brands can adopt eco-friendly and humorous marketing strategies to differentiate their products in the market.
2. Footwear - The footwear industry can explore producing more eco-friendly and animal-friendly shoe options to cater to consumers with a socially-conscious mindset.
3. Marketing and Advertising - Creative agencies can take a cue from ROMBAUT's humorous infomercial-inspired video in promoting products in a unique way.