MM6 Maison Margiela works in collaboration with The North Face on the Roly-Poly collection for the colder seasons of the year. It was teased earlier this year and finally reaches a launch date with the Fall season upon us. The heritage outerwear designs are updated to feature elements that are true to MM6 Maison Margiela.
The capsule feature a wide selection of The North Face Nuptse silhouette, made in a few iterations. This includes gloves, scarves, and outerwear pieces complete with co-branding accents throughout. A few items are redesigned to deliver maximum utility including the circular coats made to look like ponchos with zippered armholes. Other silhouettes are made to resemble Maison Margiela's design language including the long tabi gloves.
Circular Heritage Joint Outerwear
MM6 Maison Margiela and The North Face Unveil the Roly-Poly
Trend Themes
1. Circular Design - Disruptive innovation opportunity: Develop circular design principles for outerwear that prioritize sustainability and versatility.
2. Co-branding Collaborations - Disruptive innovation opportunity: Explore partnerships with established brands to create unique and co-branded product collections.
3. Utility-focused Outerwear - Disruptive innovation opportunity: Design outerwear pieces with enhanced functionality and utility, such as zippered armholes and convertible designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Merge fashion and outdoor apparel to create innovative and stylish outerwear options.
2. Outdoor Apparel - Disruptive innovation opportunity: Incorporate fashion-forward design elements into traditionally practical outdoor apparel.
3. Sustainability - Disruptive innovation opportunity: Integrate sustainable materials and manufacturing practices into the production of outerwear.